No info on the exact product that nintendo is releasing but have this,

Nintendo will expand retail presence. Switch will still be on sale through next October. Stores like Target will replace current Xbox section with Switch interactive, games and accessories.

Xbox shrinking to just a 4ft section.

New hardware, games, and accessories and interactive will be placed in current Nintendo sections starting October. Don't have exact details on interactive but being told that it will go live before hardware does. (Probably a dummy unit with video feed)

3rd party company has been contacted about this reset in stores.
Nintendo will still have a two prong approach for at least the next year.