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Weiß Kreuz is the brain child of veteran voice actor Takehito Koyasu (Angel Sanctuary, Fushigi Yuugi, Tokyo Babylon, etc.), which was originally conceived as a star vehicle to allow himself and several other high-profile voice actors to show off their acting and singing talents. He sent his idea to a group of producers, who at first were wary of signing on for an obvious vanity project unless there was something of "substance" to get audiences to watch. Thus, they hired some writers to use Koyasu's ideas to create a series with Multiple Demographic Appeal, which included hiring a character designer to create some rather sexually dubious promotional illustrations (in other words, action and intrigue for the boys, and plenty of Bishลnen eye candy for the girls).