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Biometric monitoring is the practice of monitoring human biological responses as a means of understanding unconscious emotional responses to media, marketing, and advertising content. The biometric measures tracked are the biological changes in heart rate, breathing patterns, skin sweat levels (skin conductance), and motion. In the Time Warner Medialab, the combination of non-invasive unobtrusive biometric monitoring with traditional research methods allows researchers to know when a subject is actively engaged at both the conscious and emotional (unconscious) levels.
